1989
Joe Kiani founded Willow Laboratories, a health and wellness innovator focused on developing noninvasive patient monitoring and reinventing diabetes care.
1998
Joe Kiani founded Masimo, a global medical technology company known for breakthrough patient monitoring technologies
2012
Kiani founded the Patient Safety Movement Foundation to unite hospitals, researchers, engineers, executives, doctors and nurses to eliminate preventable hospital deaths.
Joe Kiani is the founder and Executive Chairman of Willow Laboratories
a health and wellness innovator dedicated to making noninvasive monitoring solutions and reinventing diabetes care. Willow, founded in 1998, is the inventor of rainbow technology and Nutu™.

Healthcare
Contributions
His contributions to healthcare have earned him multiple awards, including the Society of Critical Care Innovation Award, the Robert Wears Patient Safety Award, TIME’s Best Inventions of 2024 for the W1 Medical Watch and Ernst and Young’s Entrepreneur of the Year in Life Sciences. In 2021, he was appointed to the President’s Council of Advisors on Science and Technology where he contributed to the PCAST patient safety report.
Executive Leadership in Innovation and Impact
Kiani is also the Chairman and CEO of Like Minded Lab and Chairman of A Starting Point and Like Minded Entertainment. He founded the Kiani Preserve in the Santa Ynez Valley, which is focused on regenerative farming and debuted its first wine vintage in 2025. Kiani holds a bachelor’s and master’s degree in electrical engineering from San Diego State University and honorary doctorates from SDSU and Chapman University. He remains tirelessly dedicated to improving the lives of patients, their safety and the healthcare system they interact with.

News & Insights
Joe Kiani
Founder and Executive Chairman of Willow Laboratories, a health and wellness innovator committed to transforming yesterday’s impossibilities into today’s realities.